ADT HOME SECURITY | "THERE'S SOMEONE IN THE HOUSE" INTERACTIVE SPEC SPOT
CLIENT: ADT HOME SECURITY
AGENCY: N/A (NYU)
For Jonathan Weinstein's Intermediate Short Commercial Forms class at NYU, we were tasked with creating a public service announcement for any brand or cause we felt connected to in some way.
THERE'S SOMEONE IN THE HOUSE is an interactive advertisement that positions viewers in the midst of a home invasion in an effort to provide information about home security. It's an immersive horror - seemingly the first of its kind for advertising. Each choice that is made impacts the narrative and the corresponding statistics that are learned throughout the experience.
Watch with headphones.
Turn your lights off.
Lock your doors.
FANGORIA (w/ INTERVIEW), “THERE’S SOMEONE IN THE HOUSE” interactive POV horror experience (Interview)
DREAD CENTRAL, "There’s Someone in the House Is a Choose-Your-Own-Adventure Horror Experience"
FUN SIZE HORROR, "THERE'S SOMEONE IN THE HOUSE" [WATCH NOW]