SPECTACULAR ORGANIC | Web Series/Alternate Reality Game
'Spectacular Organic' is an ongoing interactive web series/alternate reality game broadcasted through YouTube advertisements, Twitter updates, and Reddit discussion boards.
The 'Spectacular Organic Corporation' was originally portrayed as an authentic organic foods supplier; however, hidden codes embedded within the company's promotional materials revealed the potential existence of a [fictitious] corporate cult with ulterior motives. Internet users from various communities that discovered these codes began analyzing the secrets that existed beneath the surface, and since the corporation's inception in 2016, thousands of unassuming viewers have become dedicated detectives in a story that grows darker by the day.
Outside of the project's narrative value, it places our current culture of surveillance under scrutiny and accomplishes the goal of making the viewer ask questions in the most unlikely of places.
NIGHT MIND, (50,000+ views, 2,000+ likes)
"Spectacular Organic: Healthy Living & Corporate Cults"
"Top 5 | Dark Things About Spectacular Organic Corporation"