SLICE CAPITAL | "INVESTING MINUS WALL ST." ADVERTISEMENT
CLIENT: SLICE CAPITAL
ROLE: CONCEPT, CREATIVE DIRECTOR, COPYWRITER
AGENCY: COLORLAB CREATIVE
Slice Capital may have been one of the most exciting brands to work with because of the scope of their objective and the uniqueness of their approach.
Rohan Shah, CEO, told me that he was concentrated on "unaccredited investors," with an objective of enabling the average investor to compete alongside the millionaire venture capitalists of the world. "Slice Capital," he told me, "is the online portal that will connect companies raising early-stage capital with investors of all sizes." Incredible.
In theory, Slice Capital has the potential to disrupt venture capitalism on a large scale. Consequentially, we designed an advertisement that would be minimalistic yet impactful, juxtaposing the busy atmosphere of Wall Street with the tranquility of one's individual domain. With Slice Capital, anyone can invest in startups - whether you're Peter Fenton or a frugal college student, on Wall Street or a quiet suburb, Slice Capital makes investing possible from anywhere.