PATOS | Kickstarter Campaign & Promotional Materials
AGENCY: COLORLAB CREATIVE
ROLE: CREATIVE DIRECTOR, EDITOR
Before launching the Kickstarter campaign, PATOS CEO Fernano Rojo had a remarkably admirable objective: A shoeline inspired and designed by Latin American artisans, worn and respected by people across the globe.
With this in mind, we got to work.
We shot and edited the promotional video for the Kickstarter Campaign which played a primary role in the campaign meeting 134% of its goal of $45,000 (campaign reached $60,255). Additionally, we shot a number of promotional photographs to highlight the brand's modern, minimalistic approach whilst still incorporating intricate and authentic patterns from Latin America.
The promotional video and accompanying materials exceeded expectation, and several media outlets shared Fernando's charitable enthusiasm following the campaign's launch:
As PATOS takes off to become the next TOMS, we're enthused and enthralled by what the future holds for Fernando's dream and the artisans that deserve credit where credit is due! Overseeing the creation of the campaign video/promotional materials and organizing the campaign was an exceptional experience, and all of us who worked on it are proud to see PATOS fulfill its potential.
BUZZFEED, "25 Brands That Actually Help Struggling Latin American Artisans"
THE HUFFINGTON POST, "Meet the 20-Year-Old Creating the Next TOMS Shoes"
THE DAILY PENNSYLVANIAN, "College Junior Designs Shoes for Social Impact"
INFLUENCIVE, "Student Creating Jobs in Peru with Handcrafted Sneakers"
MLIVE, "Handcrafted Shoe Line to Aid Latin American Artisans"